Ad Server Benefits
March 7th, 2010 admin
Topics: ad manager, ad server, ad server benefits, advertising, ATi, cpm ads, Ghacks, google ad manager, tutorials basic
An ad server is a server that is being used to manage the advertising scripts that are displayed on a website. Most websites and blogs display advertisement on their webpages. Some to cover the hosting costs, others to support their lifestyle or as the sole income source. Every advertising company runs an ad server and it is not usually necessary to run another ad server to manage the ads on websites. An ad server on the other hand has several advantages (and some disadvantages) over using no ad server. If you look at most websites you will notice that ads are usually displayed without an ad server in the background. All the webmaster has to do is to copy and paste the ad tags that are supplied by the advertising company on the website or pages the…
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